Term 2 Text Types - 1) Pamphlet/Brochure/Flyer/Advertisement/Leaflet 2) Blog/diary entry

1) Pamphlet/Brochure/Flyer/Advertisement/Leaflet

•What all of these formats have in common is that they are concerned to give information quickly and concisely. The task may define an emphasis on informing (e.g the health leaflet) or on promoting (e.g. the publicity brochure).

Basic Format

- Main heading (informing), or eye-catching slogan (promoting)

- Use of manageable multiple sections : identified by bullet points, lines, stars, numbers in order to highlight key information

- Subheadings : used to show the steps/stages of the argument

- Succinct explanation : individual concepts / ideas are presented clearly and quickly

- Background information : e.g. 'Contact us' + phone number / email

Approach

Ø'address' - you must directly address the target audience

Ø´promotional language' – usually, these text types are all encouraging, they encourage the target audience to agree with what is being presented, to 'buy the idea‘ – use STYLE and RHETORICAL DEVICES to achieve this effect 

ØClear step-by-step overall argument : individual points are linked together into a convincing sequence of ideas

Use rhetorical devices

-List of three

-Rhetorical questions

-Lots of personal pronouns

-Metaphor/personification

-Some facts to strengthen argument

Organising an event

•Join use in our celebration of …

•Come and join in …

•(Place) will come alive with our event …

•Everyone can take part/participate in …

•The council in partnership with the citizens will put on an event.

•You must join forces with us …

•This issue is glaringly important because

•How to get involved? Well, just contact us on …

•Stand up for your rights with us …

•How to learn more about …

•We won´t back down.

•Have you ever thought about ….?

•Get in touch with us by …

•Come along and …

•Get informed .. Keep reading

•Go to our website for more information

Advertising

•___ is a revolutionary new product on the market

•____ offers a new model/ way of thinking about …

•Move over …., make way for ..

•This products offers, promotes, represents, fosters/ enhances …

•______ offeres the unique opportunity to …

•Not only will this product do … but it will also …

2) Blog/Diary Entry

A distinction: both text types typically present personal experience and comment - focus on opinions, but a blog is more of a public statement, whereas a diary is more of a private reflection. 

Basic Format

-Heading : Blog - title (perhaps quirky, witty – like an article title); Diary - date; or dates, if multiple entries

-Conclusion : Blog - request for comment / responses from the readers ; Diary - nothing conventional (maybe - "more tomorrow/ please leave comments below")

-Clear and logical paragraphing to help structure

Approach

> address : blogs set out to have regular readers, so are likely to have touches of direct address ("As you regular readers know ...") ... diaries have no similar convention as they are written to oneself, but the best examples give a sense of the writer conversing with himself / herself ("As usual, I'm thinking of..."; "Why do I always...")

> register : informality with sophistication - if both text types are personal, some informality can be expected in register and rhetoric, but higher marks for those who combine colloquialism with dashes of complex phrasing and effects.

> organisation 

-A blog is a 'public statement‘ so ideas need to be organised to show some evident + consistent purpose

-Even if a diary is a (more) private reflection it still needs a clear and organised flow of ideas.

NB – depending on the task, a blog entry may be similar to an article and include a mixture of description, fact, narrative voice, direct speech, emotive language, rhetorical questions.

BLOG EXPRESSIONS

•So, nowadays we tend to believe …

•So, the usual approach to this is … but why don´t we look at it from a ____ perspective.

•Yet, shouldn´t we approach this from a different perspective

•Anyway, why do we …

•Somebody has to be able to …

•So folks/guys/readers, have you ever thought about …?

•Imagine …

•You see, some people seem to think that …

•As far as I can see, we need to/must/ought to …

•And here´s the deal , …

•Here´s the thing …

•As you regular readers know …
•As we saw in yesterday´s post …

Practice Task:

Write a blog entry about what it means to be human in our postmodern, technology- dominated world.