1) Pamphlet/Brochure/Flyer/Advertisement/Leaflet
•What all
of these formats have in common is that they are concerned to give information
quickly and concisely. The
task may define an emphasis on informing (e.g the health leaflet) or on promoting
(e.g. the publicity brochure).
Basic
Format
- Main heading (informing),
or eye-catching slogan (promoting)
- Use of manageable
multiple sections :
identified by bullet points, lines, stars, numbers in order to highlight key
information
- Subheadings :
used to show the steps/stages of the argument
- Succinct explanation :
individual concepts / ideas are presented clearly and quickly
- Background information :
e.g. 'Contact us' + phone number / email
Approach
Ø'address' -
you
must directly address the target audience
Ø´promotional
language' –
usually, these text types are all encouraging, they
encourage the target audience to agree with what is being presented, to 'buy
the idea‘
– use STYLE and RHETORICAL DEVICES to achieve this effect
ØClear
step-by-step overall argument :
individual points are linked together into a convincing sequence of ideas
Use
rhetorical devices
-List of three
-Rhetorical questions
-Lots of personal pronouns
-Metaphor/personification
-Some facts to strengthen argument
Organising
an
event
•Join use
in our celebration of …
•Come
and join in …
•(Place)
will come
alive with our event …
•Everyone can take part/participate in …
•The council in partnership with the citizens will put on an event.
•You must join forces with us …
•This issue is glaringly important because
•How to get involved? Well, just contact us on …
•Stand
up for your rights with us …
•How
to learn more about …
•We
won´t back down.
•Have
you ever thought about ….?
•Get
in touch with us by …
•Come
along and …
•Get
informed .. Keep reading
•Go to
our website for more information
Advertising
•___ is a revolutionary new product on the market
•____ offers a
new model/ way of thinking about …
•Move over …., make way for ..
•This products offers, promotes, represents, fosters/ enhances …
•______
offeres the unique opportunity to …
•Not only will this product do …
but it will also …
2) Blog/Diary Entry
A distinction: both text types typically
present personal experience and
comment - focus on opinions, but a blog is more of a public statement,
whereas a diary is more of a private reflection.
Basic
Format
-Heading : Blog -
title (perhaps quirky, witty
– like an article title); Diary -
date; or dates, if multiple entries
-Conclusion : Blog -
request for comment / responses from the readers ; Diary -
nothing conventional (maybe
- "more tomorrow/ please leave comments below")
-Clear and logical paragraphing to help structure
Approach
> address : blogs set
out to have regular readers, so are likely to have touches of direct address ("As
you regular readers know ...") ... diaries have
no similar convention
as they are written to oneself, but the best examples give a sense of the
writer conversing with himself / herself ("As usual, I'm thinking
of..."; "Why do I always...")
> register : informality with sophistication - if both text types are personal, some
informality can be expected in register and rhetoric, but higher marks for those who combine colloquialism with dashes of complex phrasing and
effects.
> organisation
-A blog is a
'public statement‘
so ideas need to be
organised to
show some evident + consistent purpose
-Even if a diary is
a (more) private reflection
it still needs a clear
and organised flow
of ideas.
NB – depending on the task, a blog
entry may be similar to an article and include a mixture of description, fact,
narrative voice, direct speech, emotive language, rhetorical questions.
BLOG EXPRESSIONS
•So, nowadays we tend to believe …
•So, the
usual approach to this is … but why don´t we look
at it from a
____ perspective.
•Yet, shouldn´t we approach this from a different perspective
•Anyway, why do we …
•Somebody has
to be able to …
•So
folks/guys/readers, have you ever thought about …?
•Imagine
…
•You see, some people seem to think that …
•As far as I
can see, we need to/must/ought to …
•And here´s the deal , …
•Here´s the thing …
•As
you regular readers know
…
•As we
saw in yesterday´s post …
Practice Task:
Write a
blog entry about what it means to
be human in our postmodern, technology- dominated world.
